Expertise

With almost four decades of international, cross-sector experience, working with clients from inception to completion, we are strategic, creative thinkers and experienced doers.

We don’t believe in an in-house ‘style’ to limit our work, as every project is unique. We believe in our method, a method based on real-world experience across;

Hospitality
Retail
Leisure
Stadia
Events

This experience allows us to remove personal bias and subjectivity, to base our work on known truths and the reality of the project brief.

What we do really well

We don’t allow projects to be driven or limited by discipline, great projects are born out of multi-disciplinary collaboration and that includes our clients.

As an experience agency we cover all sectors from inception to completion, with expertise and a proven track record in;

Strategy
Branding
Interior Design

We also regularly collaborate with trusted experts from a vast array of disciplines.

“Our experience enables us to spot opportunities to optimise spaces, operations & revenue, but most importantly, the experience.”

Intrepid Founders

What makes us different

Our combined experience across multiple sectors allows us to think beyond the status quo, working creatively and practically, seeing all projects through to completion whenever we can.

We aren’t sector or discipline biased, we’re discipline neutral, utilising the right skills at the right time.

With both agency and client side experience, we understand first-hand the processes and pressures of International businesses.

We’re an agile, passionate team that pride ourselves on the quality of our work, relationships and reputation.

“We can do ambitious, but with the right team we can do the impossible.”

Intrepid Founders

Project Pathway

Our process isn’t based on theory, its based on experience and a proven track record of delivering projects from inception to completion.

We explore and identify opportunities to create or define the brief for our clients, forming a clear path for the future, a future that’s more relevant, profitable and personal.

Our project pathway is designed to be simple and flexible, aligned to the RIBA stages of work, but our projects often require bespoke programmes and teams, tailored to the brief.

Typical Project Pathway

INTREPID Stages 1 - 4
RIBA Stages 0 - 7

Explore & Define

Intrepid Stage 1 / RIBA Stages 0 & 1

  • Ground Zero / Client Requirements Workshop

  • Project Expeditions / Benchmarking, Best Practice & Inspiration

  • Market Research & Analysis

  • Customer Journey SWOT Analysis

  • Site feasibility & Optimisation Studies

  • Commercial Gap Analysis & Business Case

  • Financial Planning & Budget Support

  • Offer & Product Analysis / Informing Tiering, Price Points & Range

  • Operational Review

  • Existing & Target Audience Analysis

  • Data Review & Recommendations

  • Development / Creation Of The Project Brief

  • Project Execution & Risk Planning Support

  • Site Visits, Surveys & Existing Information Audits

  • Brand Analysis & Recommendations

  • Procurement Strategy Support

  • Creation Of The Project Vision / Strategy

  • Project DNA & Experience Narrative

Design & Develop

Intrepid Stage 2 / RIBA Stages 2 & 3

  • Development Of Project Vision / Strategy

  • Development of Project DNA & Experience Narrative

  • Offer / Product Analysis For Tiering, Price Points & Range

  • TalkAbility & Marketing Concepts For Socials

  • Team Ideation Workshops

  • Optimised Customer Journeys

  • Masterplanning With Defined Zones Of Experience / Product

  • Service / Operations Strategy & Optimisation

  • Food & Beverage Consultancy

  • Technology Consultancy

  • Brand / Graphic Design Concepts

  • Communications Hierarchy

  • Signage, Wayfinding, POS & Menus

  • Architectural / Interior Design Concepts

  • Format Strategies & Roll Out Principles

  • Tactile Materials, Packaging & Furniture Reviews

  • Technology Content & Integration Co-ordination

  • Concept Visualisation & Animation

  • Collaborative ‘In Progress’ Workshops

  • Specialist Consultant Workshops E.g Lighting / Technology

  • Financial Planning & Budgeting Support / Value Engineering

Detail & Deliver

Intrepid Stage 3 / RIBA Stages 4 & 5

  • Creation Of Sales & Marketing Collateral

  • Brand Partnerships & Collaboration

  • CGI Visualisation & Animation for Sales & Marketing

  • Sales Experience / VR, AR, Online Or Physical

  • Tender Package Creation

  • Pro-Active On-Site & Remote Support Throughout

  • Reviewing & Approving Manufacturing Drawings

  • Tender Review, Contractor Shortlisting & Recommendations

  • Design / Vision Guardianship

  • Brand Guidelines

  • Commissioning Of Lighting, Furniture & Technology

  • Photography & Videography For PR & Marketing

  • Collaboration On Sales, Marketing & Launch Planning

  • Prototypes & Mockup Workshops

  • Tactile Materials, Furniture & Lighting Sign Off Workshops

  • Food & Beverage Tasting Sessions

  • CCG & / Or Product Merchandising Reviews

  • Cost / Budget Reviews & Value Engineering

  • Integration Of Specialist Consultant Information

  • Design Intent Drawings for Budgeting & Tender

  • Technical Schedules for Materials, Lighting, FF&E

  • BIM Surveys As Required

  • Manufacturing Drawings As Required

  • Artworking For Print, Signage, Digital & Specialist Finishes

  • Sourcing Of Interior Propping & Dressing

Review & Support

Intrepid Stage 4 / RIBA Stages 6 & 7

  • Snag, Variation & Defect Reports

  • Handover Support / On Time & On Budget

  • Input & Support Of O&M Manual

  • Final Account Cost Review

  • Performance & Improvements Review

  • Post Launch Commissioning

  • Round Table Project Review

  • Format Strategy Refinements

  • Roll-Out Manuals & Brand Guidelines

  • What’s Next / Maintaining Momentum

Whether we’re guiding you into unchartered territory or just helping you back on track, we’re agile and adaptable enough to step in and out along your journey as you need us.